Simple Automation Tools
Last week, I took a brief detour from writing about AI tools in the context of business to look at the AI-based tools I use every day. Now I want to return to looking at how AI can be used in your business, and specifically the role of (relatively) simple automation tools.
Read more →January 19, 2026
Last week, I took a brief detour from writing about AI tools in the context of business to look at the AI-based tools I use every day. Now I want to return to looking at how AI can be used in your business, and specifically the role of (relatively) simple automation tools.
Automation tools are platforms that let you build workflows to automate tasks. They typically provide a graphical drag-and-drop interface where you can visually build the workflow to connect different apps (via built-in "connectors"), data sources, and decision logic.
What makes modern automation tools different isn't automation itself (that's been around for a long time) but the way AI allows these workflows to work with unstructured data, make probabilistic decisions, and operate in situations where rigid rules would previously break.
Before going further, it's worth setting expectations. Simple refers to the tooling, not the outcome. If a manual task has many steps or judgment calls, automating it will still involve complexity; the platform just makes that complexity easier to manage.
If this still feels abstract, here are a few concrete examples of workflows that can be automated with these tools:
- Watch your email for incoming receipts → decide what category the receipt belongs to → save a PDF copy of the receipt into a folder → update a spreadsheet with the receipt details
- Watch for new voice memos recorded on your phone → transcribe the voice memo into text and save it for future reference → generate a to-do list based on the conversation → add to-do list to Google Tasks
- Receive contact information from multiple sources → search contact's website and other publicly available information to build database of their business → generate report summarizing fit between their company and your products or services → generate highly customized outreach email messages for validated contacts
I describe these tools as "relatively simple" because, in practice, they can quickly become complex. While many workflows can be built without writing code, it's common to need light scripting for data transformation, validation, or more complex logic.
The AI-assisted automation space is evolving rapidly, with new platforms appearing frequently. To give you a sense of the current landscape, here are some of the most commonly used tools today.
Zapier
Zapier is the long-established player in this space, first launched in 2012, with AI capabilities layered in more recently. It's a no-code platform focused on ease of use and speed, making it accessible to non-technical users. Its maturity shows in the sheer number of SaaS integrations available. Zapier is an excellent choice for straightforward, event-driven workflows, though costs and limitations can appear as complexity grows.
n8n
n8n is an open-source workflow automation platform aimed at technically inclined teams that want deep control over integrations, logic, and data flow. It can be self-hosted or used as a managed cloud service. n8n supports complex branching logic and long-running workflows, but that power comes with a steeper learning curve and a greater need for technical expertise.
Microsoft Power Automate
Power Automate is Microsoft's automation platform, tightly integrated with Microsoft 365, Azure, and the broader Power Platform. It's a natural fit for organizations already standardized on Microsoft tools. That said, its user experience can feel clunky, its non-Microsoft integrations are more limited than competitors', and its AI capabilities tend to lag behind best-in-class platforms.
Relay.app
Relay.app takes a different approach from the tools above. It's designed specifically around human-in-the-loop workflows, blending automation with approvals, handoffs, and collaboration rather than trying to eliminate people from the process. It works particularly well for workflows that require judgment and review, but it's not intended for highly technical or data-heavy automation.
Next week, I'll look at where these tools make sense—and where they don't. Automation can be incredibly powerful, but it also has clear limits. Understanding those limits is essential before relying on these tools for critical business processes.
This post is part of a series on the current state of AI, focused on how it can be applied in practical ways to deliver measurable improvements in productivity, cost savings, and response times. If you'd like to explore more, all previous posts are available here; please read them and then reach out with any questions or comments you have. I'm also available for consulting engagements—feel free to reach out using the contact link here if you'd like to talk further.
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